November 2010
1 post
Why Engineers Make the Best Marketers
Engineers make the best marketers because, contrary to conventional wisdom, marketing is not a “soft science.” As a VC, I’ve done due diligence on hundreds of startups and am most impressed with those that run their marketing departments like engineering shops.
Taking an engineering approach to marketing simply means:
Test everything
Make decisions based on numbers
Abide by the rule that the...